PLAY
Enjoy interactive experiences curated by our presenting sponsors.
Her Campus
Get your DIY on at Her Campus's glow bar! Create your own personalized bracelet using alphabet beads, tassels, dessert-inspired charms, and more. Plus, choose from a variety of designs and glitters to create a pinback button that speaks to your style.
Primark
Find your amazing in one of our four, Insta-worthy rooms. Snap a photo (or four!) and check out the latest in fashion, accessories and home from Primark!
Ulta Beauty
Stop by the Ulta Beauty Bar and get glammed up; choose from 1 of 2 featured hair or eye looks! Head over to photo booth afterward, share your photo using #UltaBeautyBabe and get entered to win a Beauty Bag valued at over $300!
Almay
Visit the Almay Cosmic Café to discover the latest trend in holographic makeup: Cosmic Lip Gloss. Introducing the NEW Almay Goddess Gloss™. In just one swipe, Almay Goddess Gloss™ takes your look from zero to infinity… and beyond!
eos
Visit the eos ball pit for the ultimate selfie moment and post to social for your chance to win one of five prize packs!
SABRE
SABRE wants to keep you safe in every way possible! Stop by the bar for a SABRE signature cocktail or mocktail + learn more about their Drink Test Kit. Then pop on over to the photo area to create for a cause! Snap and share to Instagram and SABRE will donate $1 to the National Breast Cancer Foundation.
WATCH
Get your fall style inspo from #TheRealRunway, featuring accessible fashion modeled by real college women.
featuring Primark
This fall, fashion knows no boundaries. Drawing inspiration from our favorite season, Primark serves up warm colors and cozy knits that you'll want to bundle up in from head to toe. Whether you prefer throwback vibes or casual bohemian, it's all about layering as sunny days transition to brisk nights.
featuring MATTER with Primark
Searching for playful prints to spice up your fall wardrobe? MATTER has built a global community of artisans who craft the heritage textiles and patterns we feature in this show, from geometric blockprints to nature-inspired woven motifs, all sourced sustainably. Get your party pants on; this is Printed Paradise.
featuring hcxo.shop, Ali & Ariel, Feminist Goods, and Sleep Riot with Primark
This show is all about girl power, featuring a range of retro inspired tees that pack a punch! Soft fabrics, fun graphics, and empowering messages take center stage in these everyday looks. Grab your girl gang and enjoy our favorite selections from Ali & Ariel, Feminist Goods, Sleep Riot, and our very own hcxo.shop.
ENGAGE
Join the conversation on social and show some love to our presenting sponsors.
#collegefashionweek #hercampus #TheRealRunway
#ultabeautybabe
#AlmayReveal
#PRIMARKUSA
#SafeisSmart #SABRExCFW
#eosnofilter
#VELCRObrand #AmazingConnections